Posted By:
Craig Newman
March 9, 2012
Filed Under:
Business Video Tips

Why Do You Need a Music Video?

Promoting a band is a hell of a lot easier than it used to be. Gone are the days when you absolutely must get signed or you were doomed to stay in the garage. The Internet (which is still quite young when you think about it) allows for an easier and more convenient form of advertisement. Getting your music to people was a lot more difficult before this.

For the majority potential clients, it was too much of a hassle finding a new band. If a they saw one of your fliers, they would have to call you and set up a meeting just to get their hands on one of your recordings. Usually, they would just go with someone they already know meaning that you didn’t stand a chance.

Now you can show off your awesomeness with ease.

Step one; get a website, fill it with videos.

In addition to audio, your website can also include recordings of live performances and music videos. This will blow your clients away with your awesomeness. They get to see your value as performers, how much audiences love your music and if your image fits their event / venue.

Step two; become a media socialite.

If you are a band or solo artist and you are not using social media then… why? Please leave me a comment… because Social Media is easily one of the most powerful tools any recording artist or performer can employ.

Facebook, Myspace, Twitter, etc, have changed the landscape of building a fan base forever. The secret to social media (as you will see in other blogs of mine) is having dynamic, entertaining content. If you feed your music videos, live recordings and behind the scenes videos to these social media sites then you will see a drastic boost in the turn out at your next gig. Additionally, you will increase your referral network and it becomes more and more likely that your content will be seen by a potential client.

Step three; pair your online media with your offline media.

Many people these days are so excited about step one and two that they forget that half the battle is offline. The only difference is that now, you can pair your online channels with your printed media.

The simplest way to achieve this is to print your website onto your fliers, business cards, etc. For more information watch out for the blog coming out next week about pairing online and offline multimedia.

You want to be sure your image is at its best.

No, really, you want to be sure your image is at its best. This is why you should hire professional camera crews and photographers. If your music video was filmed by your roommate using a camera phone, it’s going to cost you business.

Use professionals like the ones found here: (shameless plug.) We have the music video production experience to give your career the boost it needs.


Dj adelaideApril 16th, 2012

You have provided a fantastic website.

Craig NewmanApril 16th, 2012

Thank you Dj Adelaide.
How’s the DJ business going?

Tamesha WilkieMay 11th, 2012

You are a very smart individual!

Craig NewmanMay 11th, 2012

Thank you!

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Craig NewmanMay 23rd, 2012

Thank you.

penny auctionsJune 11th, 2012

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Why Do You Need a Music Video? « Video Production Sydney and the Central CoastMarch 28th, 2013

[...] Read more at Entendre Productions. [...]

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