Posted By:
Craig Newman
August 9, 2015
Filed Under:
Business Video Tips

What is Magic Hour & How Can You Use It For Your Business?

Hi guys, it’s Craig here from Entendre Productions with this weeks business video tip. This week I’m going to talk to you about magic hour.

Filming During Magic Hour

If you are ever in a scenario where you want to get great customer testimonial videos, or you want to get a good quality market update video, or blog video BUT you don’t have the time or the resources to set up lights, you can get a really good quality image by filming during magic hour.

Magic hour is the time just before the sun has risen or just after the sun has set, when you get this wonderfully even, diffused light.

In winter in NSW, sunset is around 5:00 pm meaning that your magic hour is from 5:00 to 6:00 pm. However, if you are shooting at the beach or somewhere where that are hills, or buildings, you may need to get there up to an hour early to catch the good lighting.

In summer, in NSW, with daylight savings, sunset is around 7:00, so your magic hour will go until 8:00pm however, you always want to get there early to set up so that you can get the most out of your magic hour.

In this video, it’s about 6pm, which I would say, in winter, is the later end of magic hour, at Umina Beach, where we shot this vlog.

2015 Video 1 - Magic Hour v1 Img1

Please comment…

So that is this week’s business video tip! If you have any questions or comments, please leave them below. Also, if you want to send me a link to a video you have shot at magic hour, please send me the link, and I may post it on my blog for you!

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