Posted By:
Craig Newman
May 2, 2012
Filed Under:
Business Video Tips
6 comments

What are “Motion Graphics”?

Being in the video production business, it’s quite easy to get immersed in technical jargon and academic vernacular. In fact, most people I work with love to talk in Videonese and will send hours slopping buzz words around like the proverbial pig in mud.

Motion Graphics Central Coast

One such buzz phrase is “motion graphics.” Whilst the very term motion graphics seems very self explanatory, I have discovered that many people don’t realise that it encompasses a multitude of different areas of design.

Essentially, motion graphics is “time based art” or graphical communication that incorporates movement over time. Film, digital video, moving type, traditional cell and stop-motion animation and 3d elements can all be used individually or together by a designer to create motion graphics. The use of a time frame allows a designer to potentially convey a lot more than is in a single image, and can take a viewer on a visual journey using a narrative. It is difficult to turn on your television today without coming into contact with motion graphics in some form, be it advertisement spots or introductory program sequences.

Does this signal the death of print?

Not yet, however the boundaries of graphic design and communication are pulling away from the printed page and embracing the awesome power of video production. Gone are the days when only large companies with huge budgets and production teams making footage for the big screen and television, motion graphics are now a viable and affordable option for anyone wanting to promote their business in a different way and excite their clients using rich broadcast quality visuals and presentation.

More accessible high quality HD cameras and applications such as Adobe’s After Effects, Premier, and Apple’s Final Cut allow designers to explore this area without the need for separate editing and post production departments, allowing work to be fully created in house, with special effects added and editing done on the desktop. Looking to slick television title sequences, opening film credits, dvd menus or music videos will give an idea of what is currently possible.

For me, the most exciting new technology are the ones that allow us to pair dynamic video production and motion graphics with print media. An example of this K.A.R.L., the Paris based Tattoo artist who created the world’s first animated tattoo using a QR code.

Imagine the marketing and entertaining possibilities. Motion graphic business cards, Animated signage, training videos embedded into your set-up manuals… the possibilities are as exciting as they are endless.

With this new media, high quality video can be shot and treated, edited and mixed with animated elements, 3d, typography and special effects to create engaging and visually resonant footage. With these techniques, a business can not only add narrative and energy to their promotional material, but place their message in a multitude of areas alongside their print or web campaign. Consider creating titles for a trade show, dvd menus, sending dvd video alongside existing brochures, or spicing up a corporate sales presentation.

PowerPoint is dead and display boards are dust. Why bother when you can capture your clients imagination with well designed and slick motion graphics?

Technology is rapidly evolving and providing access to increasingly cheaper display devices, be it mobile or in the home. With internet bandwidth increasing exponentially, rich, high definition streaming video content will become a serious option for those who wish to add real impact to their web presence.

Looking further to the future, with integrative technologies merging television, the internet and communication, well produced motion and video will be an unavoidable area for those who wish to be promoted and noticed.

If you would like more information about this topic or you are interested in using motion graphics with your business then please get in touch.

6 Comments

Luz PareeMay 17th, 2012

I simply want to say I’m new to blogs and seriously enjoyed you’re website. More than likely I’m planning to bookmark your blog post . You absolutely have fabulous articles. Cheers for sharing with us your website page.

Craig NewmanMay 17th, 2012

Thank you for the praise Luz.
God bless!

Rolande PleshaMay 22nd, 2012

Hey there! Would you mind if I share your blog with my zynga group? There’s a lot of folks that I think would really appreciate your content. Please let me know. Thank you

Craig NewmanMay 23rd, 2012

Sure thing mate! Just give me a credit link!

We UpFebruary 22nd, 2013

Love it. Definitely come back.

Neda MacpostFebruary 25th, 2013

Nice one. Keep up the good work.

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