Posted By:
Craig Newman
April 10, 2013
Filed Under:
Marketing (Industry)

Video Mailer Production for VFX

Introduction: What was the corporate video project?

This was a simple little promotional video that was to include into a Video Mailer. A video mailer is a A5 cardboard digipack with a 4.3″ video screen inside that can hold up to four movies.

UPDATE: I can now offer a range of different size mailers, with different size screens and up to 10 videos.

VFX wanted the video itself to be short and sexy with high energy. The main message was to introduce VFX and their new web-to-print solution, Total Campaigns.

In order to keep within the budget, this video including interview and b-roll had to be filmed in less than 4 hours at the VFX headquarters on Parramatta Rd, Leichhardt. To achieve this we used one videographer and one professional iMAGECLOUD photographer, Josef Nalevansky.

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What do you think of the video? Have you had any experiences with Video Mailers?


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