Product and Service Promotion Sydney


1. Product Presentations


A product presentation is a great opportunity to show how your product (or service) solves a specify problem. Whether it is a business problem, a personal problem or economic problem that a potential customer may be experiencing, a product presentation will help your potential customers see your unique selling points and why your product kicks your competition’s arse. These videos are usually used early in the buying cycle and are particularly good if your product or service is in the introduction or growth stages of it’s lifecycle.


2. Product Demonstrations


A product demonstration is not to be confused with a product presentation. Product presentation focus on the problem that your product or service solves. Product demonstrations are the nuts and bolts of how your product does what it does. Highlight the features that differentiate it from that of your competitors. If you are selling software; use screen capture software to walk through it. If you are selling a product, use a 3D model and cut-aways of a customer using the product. These videos are typically used to influence a prospect who is relatively far along in the sales cycle. In technology marketing these videos would be targeted at the technical approvers who need to understand how something works. In consumer marketing these would be targeted at buyers of larger ticket items who are further along the sales cycle.


3. Product Reviews


Third parties produce product reviews by walking through your product and service and telling an audience what they think. For you as a business, there are several different ways in which you can use product reviews to your advantage. Firstly, you can assist your previous customers to produce a product review for their website. Additionally, in order to boost SEO and produce quality content for your website, you can review products that you sell, review products that you use as a part of your business model or even review your local café in Sydney. If you are offering consultation or “expert” service offering, product reviews can be practically helpful.


4. Visual Stories


Visual stories are short animations that use motion graphics and voice-over to give a quick summary of your product or explain complexities in a simple manner. These videos can be used in email marketing and built into landing pages to hook your potential client.


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About Us


Do you happen to remember that kid in school that loved old Italian zombie movies, knew every word of "The Godfather" by heart and could talk for hours about lenses and non-linear editing systems? We're that kid... on crack! The fact that we became seasoned industry professionals was just the next step.


We provide professional video production, shooting, editing and post-production across the full spectrum of media formats and channels. We pride ourselves in helping you look like that guy or girl who makes everything relevant and awesome to your viewing audience.

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