Make it easy for television networks, bloggers, news gathers and others to promote your business and your products or services in Sydney.
Smart companies are developing video support catalogues of company and industry related materials and offering them to news and business portals. The demand for video is everywhere.
You are far more likely to get that public news story or much coverted dofollow link from a highly pageranked website if you do the work for them. If a news agency (online or broadcast) is looking for stock footage to use in a story it might as well be yours.