Posted By:
Craig Newman
June 6, 2012
Filed Under:
Marketing (Industry)

Marketlead eLearning Videos by Entendre Productions

These video are particularly exciting for me as they were the first videos that I produced when I went from freelancing part time to running a full-time business.

Marketlead specialise in e-learning and marketing services, providing solutions to the retail and education industries.

What They Needed

They needed a series of concise training videos for their client ASUS Computing to incorporate into an e-learining platform for resellers.

So what was the challenge? All of the videos for a product range (usually 6-8 videos) needed to be completed from filming to print in just 4 days whilst still maintaining high-end production value… at a limited coast.

What We Did

We filmed down at 66 Oxford Street, Darlinghurst using a green-screen, DSLR, 50mm Ziess and a basic lighting kit. The decision to use green-screen came from a number of considerations but the main one being that the creative brief called for the ability to show graphics and the presenter at the same time… and we didn’t know what size the graphic were going to be until after filming.

In order to get the filming to under 5 hours for 6-8 videos we used a teleprompter and professional local talent Jayde Kelly. She was wonderful to work with and the whole experience was quite fun.

What they said…

“I found Craig Newman from Entendre Productions to be extremely professional and easy to work with. He provided valuable input and expertise during the production and final editing process. The end result was a polished video that was delivered on time and to budget.” – Miyea Park, Director, Marketlead

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