Video is beginning to replace or supplement text and graphics as a content element on many corporate websites.
Text is boring. Even now, I bet you are wishing that you could just press play and enjoy our video production skills at work BUT we all know that you need copy to get the SEO ranking you require… right? Sorry, but no. Whilst copy is still important to search engines, video is starting to affect rankings. It has even been said that if you don’t have a video on your homepage, by 2015 it will be impossible to rank on page one of Google!
Landing pages can offer a more compelling call to action with video. Some micro sites on larger web properties are self-contained, purpose-built conversion machines that have the singular purpose of generating a conversion activity. Video is becoming an important part of the conversion process.