Email Video Sydney


Testing has shown that open rates can double if you include video in your email marketing activities. To be effective the video should be purpose-built to elicit a specific conversion activity such as requesting a demo, more info etc.


Revive Your Email Campaign: Add Video


Video Production is powerful. Dah! You say. Even if I were to illustrate the benefits of using video production to create engaging online video, in great detail with fireworks and a light-show, the majority of people would roll their eyes at the curmudgeon dusting off old news. This is why I am always so surprised by the lack of video in email campaigns.


Engaging video production can take your email campaign to the next level. Engage your customers with helpful, useful, impressive video content.


The Value of Video Production


PewInternet found that 71% of adults who go online, watch video. In February 2011, YouTube had 490 Million unique users per month, spending 2.9 billion hours watching video.  That’s 3,310.5 centuries. If evolutionists have got it right then 2.9 billion hours ago the Neanderthals were only just emerging… just to put it in perspective.


So it’s not surprising that according to MediaPost, the number of marketers that plan to use video in email campaigns skyrocketed five times between 2009 and 2011.


Online Video Production adds visual flavor and intrigue to your email, entices users to click, watch and take action, and provides a seamless entry point to your brand or website. Additionally, video allows you to literally present your brand or product to the potential customer in a way that a written email never could.


The Proof is in the Pudding


According to a 2009 Forrester report, incorporating video into emails improves clickthrough rates by 2 to 3 times. One retailer saw a 300% increase in clicks when using videos to showcase products. A book publisher reported 100% increase in open rates and fully 47% of clicks to the online video. One online shoestore saw a 44% increase in online sales (MediaPost).


And what about the video’s effectiveness once users click on that email link?


Web videos are 53 times more likely to appear on the first page of Google than text or static images.


65% of senior execs visit a vendor’s website after watching a video. Younger executives, however, may be more fully (Forbes Insight, December 2010).


Shoppers who watch video on retail websites spend about 2 minutes more on those sites and are 64% more likely to buy compared to shoppers who did not watch videos, according to a 2010 study by Comscore.


For more information on Video Production in Sydney please contact us or obtain a quote.

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About Us


Do you happen to remember that kid in school that loved old Italian zombie movies, knew every word of "The Godfather" by heart and could talk for hours about lenses and non-linear editing systems? We're that kid... on crack! The fact that we became seasoned industry professionals was just the next step.


We provide professional video production, shooting, editing and post-production across the full spectrum of media formats and channels. We pride ourselves in helping you look like that guy or girl who makes everything relevant and awesome to your viewing audience.

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