Content marketing videos are becoming more and more important in the modern marketing mix. These videos are focusing on solving your customer’s problems first and then associating your brand with those solutions.
Traditionally people use video to “sell” their product but physiological studies have shown that it is far more effective to create an expert brand. If you are a hardware in Sydney for example, you could create a series of home renovation or DIY project videos.
They could range from a 15 second video showing a tip for sanding a deck or a 15 minute video showing how to build a wishing well. These videos become an effective reference tools to show in store but more importantly your customers associate your brand with tremendous value and potential customers in Sydney will see your brand as experts in your field.
For more information on Video Production in Sydney please contact us or obtain a quote.