Advertising, marketing and promotion Video Sydney

 

1. Commercials

 

When people think of commercials, their minds often jump to TV ads, those annoying things that people mute until their program comes back on. However, in the modern age of online distribution, there are more opportunities in Sydney to leverage a 30 second commercial then ever before. YouTube advertisements, dynamic banners with inbuilt video, email marketing, QR codes… the list goes on. A proliferation of video screens cropping up on every building, device and structure will create an even more diverse set of advertising opportunities. Let’s work together to create an engaging commercial for the television screen, and beyond.

 

2. Viral Video

 

A video is viral if it is so compelling that people want to share it. (Calling a video ‘Viral’ doesn’t make it so). Viral videos have to be extremely engaging, entertaining, shocking or meaningful to be successful. Unfortunately some of the most successful viral videos have little connection (and therefore value) to any brand. (Everyone references ‘Will it Blend’ but very few viral videos are remotely this successful in actually driving sales.) Check out two of my blogs Online video; how has it changed and how to get the most from it? and 5 Ways to Screw-Up Your Viral Video Advertising .

 

3. Email Video

 

Testing has shown that open rates can double if you include video in your email marketing activities. To be effective the video should be purpose-built to elicit a specific conversion activity such as requesting a demo, more info etc. Please check out our blog Revive Your Email Campaign: Add Video

 

4. Infomercials

 

Infomercials have been around forever. While they continue to be the primary focus of web-based parody videos they have remained remarkably resilient over time. The shopping channel is, in effect, a 24 hour infomercial. If done well, Infomercials can be very effective at selling certain consumer products.

 

5.  Content Marketing

 

Content marketing videos are becoming more and more important in the modern marketing mix. These videos are focusing on solving your customer’s problems first and then associating your brand with those solutions. Traditionally people use video to “sell” their product but physiological studies have shown that it is far more effective to create an expert brand. If you are a hardware in Sydney for example, you could create a series of home renovation or DIY project videos. They could range from a 15 second video showing a tip for sanding a deck or a 15 minute video showing how to build a wishing well. These videos become an effective reference tools to show in store but more importantly your customers associate your brand with tremendous value and potential customers in Sydney will see your brand as experts in your field.

 

6. Landing pages and micro sites

 

Video is beginning to replace or supplement text and graphics as a content element on many corporate websites.

 

Text is boring. Even now, I bet you are wishing that you could just press play and enjoy our video production skills at work BUT we all know that you need copy to get the SEO ranking you require… right? Sorry, but no. Whilst copy is still important to search engines, video is starting to affect rankings. It has even been said that if you don’t have a video on your homepage, by 2015 it will be impossible to rank on page one of Google!

 

Landing pages can offer a more compelling call to action with video. Some micro sites on larger web properties are self-contained, purpose-built conversion machines that have the singular purpose of generating a conversion activity. Video is becoming an important part of the conversion process.

 

For more information on Video Production in Sydney please contact us or obtain a quote.

 

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About Us

General

Do you happen to remember that kid in school that loved old Italian zombie movies, knew every word of "The Godfather" by heart and could talk for hours about lenses and non-linear editing systems? We're that kid... on crack! The fact that we became seasoned industry professionals was just the next step.

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We provide professional video production, shooting, editing and post-production across the full spectrum of media formats and channels. We pride ourselves in helping you look like that guy or girl who makes everything relevant and awesome to your viewing audience.

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