Posted By:
Craig Newman
March 13, 2013
Filed Under:
Marketing (Industry)

27 Benefits of Online Video

I got an email earlier this week listing the 27 benefits of online video. Almost everyone in the business world knows that video is a great tool but, in my experience, very few people can articulate more than three reasons why (outside of video producers, like myself, and marketing managers).

I hope that this list below is helpful.

  1. You can build a rapport with your audience.
  2. You will instantly become more personable.
  3. It can be a powerful way to promote your brand.
  4. You can motivate potential clients to act quicker.
  5. If your competitors do it and you don’t, you could be losing potential clients.
  6. You don’t have to type anything for a change.
  7. You can demonstrate your expertise.
  8. You can show your creativity.
  9. You can have fun.
  10. You can show your human side by posting a not-quiet-perfect video.
  11. It may be easier for you to retain the attention of your target audience.
  12. You can develop a level of trust beyond what’s possible in writing alone.
  13. It’s an inexpensive marketing approach.
  14. You’ll show that you’re keeping up with technology.
  15. You can experience increased visibility in search engines.
  16. You can give your audience a way to benefit from your knowledge passively (it’s a lot easier to watch a video than read a screen of text!).
  17. You can provide targeted training.
  18. You’ll become more memorable.
  19. Consistent videos can build a different audience than you have through your blog.
  20. You can “show” instead of “tell.”
  21. You can reach more of your target audience.
  22. It can help you establish yourself as an expert.
  23. You can get people to come back to your site more frequently.
  24. You can tap into the emotions of your audience.
  25. You’ll make it easy for your viewers to pass on your message.
  26. You can use your videos to make announcements, share news and offer special deals.
  27. It’s entertaining for your viewers.

Please comment… 

Can you think of any other benefits of online video?


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